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PR expenditure and importance on the rise. |
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Joint holding of AGI and Choueiri Group and its impact.
Now that the two old opponents have joined forces, ONMEDIA looks at the implications of the newly formed joint holding between AGI and the Choueiri Group on the media market and the 2005 airtime negotiations.
The question of how balanced the media industry is has often been asked, with many pointing to a balance of power tipping in favour of media agencies. A greater level of sophistication, better access to tools and research, as well as a clearer focus are usually described as the media agencies’ advantage. On the other hand, media owners are seen as too divided, less driven by profits, and using counter-productive commercial policies.
(See ArabAd January 2005 p.64) |
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David Aaker looks into changing markets.
By David A. Aaker
Business revolutions once had a bit of continuity to them. The Industrial Revolution lasted for decades, the post-industrial revolution had a solid 20-year run, and even the dot-com revolution persevered for a good five years. However, business and consumer marketers in 2004, did not seem to have that much luxury. Consumers and corporate buyers, more mobile and better informed than ever before, are increasingly able to get precisely what they want when they want it, at the price they are willing to pay. To meet these exacting desires, new and different products and services appear unceasingly. Entirely new categories and sub-categories come into existence almost overnight, as existing ones change or fade.
(See ArabAd January 2005 p.72) |
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Hani Kafafi discusses Kuwait’s boom and Steven Sims airs his hopes from Washington.
Hani Kafafi, the current general manager of Crowne Plaza Hotel-Kuwait, took time from his busy schedule to discuss the hospitality industry in Kuwait with ArabAd. Kafafi ventured into the field of hospitality management in the mid-seventies in Egypt, and was involved in the opening of three major hotels in Cairo – Fujeiria Hilton, Holiday Inn Pyramids, and Holiday Inn Sphinx – before moving to Oman in 1986, to take over the Holiday Inn in Salallah. Kafafi arrived in Kuwait in 1993, as general manager of the hotel. However, he took a brief break in 1995, and launched TGI Friday’s in the Middle East – Dubai, Kuwait, Egypt, and Beirut – before returning to resume his current post of regional manager of the North Gulf for Intercontinental Hotel Group in 1999.
(See ArabAd January 2005 p.82)
Steven Sims:
Strengthening minorities in the US
Washington: by Ibrahim Debbas
Steven Sims, vice president for Programmes and Field Operations
for the National Minority Supplier Development Council, discusses with ArabAd, his responsibilities for the development, coordination and implementation of programmes, projects and technical assistance, which supports the National Office as well as affiliated regional Councils in the United States. Sims, a BA and MS graduate from Columbia University, has achieved commendable objectives throughout his career. Sims represents the NMSDC as its government representative and he also co-designed and directed the Advanced Management Education Programme, at Kellogg School of Management.
His government-related experience includes: management team leader at the US Department of Education, special assistant for Management/Administration at the US Department of Labour, and special assistant to the president of the Joint Centre for Political and Economic Studies. Sims is a person who believes in the importance of giving back to the community and volunteering.
(See ArabAd January 2005 p.86)
Independent Productions: 2004 Successes
Most of us take for granted the ads we see on television. So often, we find ourselves incited by the aired finished product, especially when it does not appeal to our taste – then we seem to look for someone to reproach rather than to praise – it is only human nature.
Even more so, viewers who found Pepsi ads appealing, which featured pop stars such as Elissa, Amr Diab and the Star Academy team, and the Panasonic ads featuring Amal Hijazi, or Yousra and Doreid Laham in Showtime’s ads among many others, may have never considered who was behind the making of these advertisements. Many people do not know how they were created and how much work and team effort it took to put together the final presentation.
Learn who is behind these ads and how they have reached the success they enjoy today, achieved through hard work, dedication, and passion for what they do - Independent Productions.
(See ArabAd January 2005 p.102) |
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A collection of subjects touching on our lives.
A collection of subjects touching on our lives.
(See ArabAd January 2005 p.131) |
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An eye on excellence in creativity.
An eye on excellence in creativity. |
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- B2C e-commerce (Business-to-Consumer Electronic Commerce), particularly the e-shopping segment, in the GCC is predicted to witness a boom over the next few years, which is expected to cross the US$ 1 billion mark by 2008, with Saudi Arabia and the UAE leading the table.
This projection assumes that more than one-third of the total B2C e-commerce transactions would be cornered by on-line bookings for airlines and hotels. The other popular categories for on-line shopping included: books, clothing, gifts, flowers, electronic products (including music CDs and DVDs), computer software and hardware, according to a report released by Dubai-based Madar Research Group.
- On-line ad spend in the United States is expected to hit the US$9.4 billion mark by the end of 2004. This figure represents an impressive 30 percent rise over 2003, which is four times the annual growth of the overall American advertising industry.
- Two political dailies will soon be launched in Bahrain. The launch is planned for the beginning of 2005, this will bring the total number of press media to six.
- Melhem Mousallem has recently acquired the media representation of Radio Nostalgie and 99 FM. They were formerly handled by Regie Plus. Mousallem is in the process of forming a new regie.
- Radio Delta was acquired by Specom. It was formerly handled by Regie Plus.
- In a step to broaden its outdoor division, Tree Ad has added to its existing portfolio Publi M’s network of 200 locations as of January 1, 2005.
Strategically positioned in prime locations all over the country, they include Unipoles, Wall Signs, Roof Tops, and building wraps.
Le Réseau offers the widest selection of large outdoor advertising, with a network that meets the highest qualitative criteria in location, visibility, and top-of-the-line printing services.
- A number of Lebanese and Kuwaiti investors plan to launch a new satellite TV Channel Al Meshkat to promote real estate programmes. The station’s head office will be in Kuwait and the transmission facilities will be located in Egypt. |
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