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The issue is luxury: the bling the bam the glam
ArabAd tackled in its July issue the luxury market.
It’s the season of fun and the time to spoil special people. So, one of the sections was dedicated to luxury goods. Lebanon and the Arab World is a plethora of communication strategies adopted by banks and other financial institutions. Another section dealt with the banking and the services available to the clients.
Last but not least, and at a time when real estate is becoming the prime pillar in the economic agenda, ArabAd examined developments in this section by providing a wide range of possibilities available on the market.
(see ArabAd July issue 2008 p.6) |
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Your brand: grow, wither or die. The rules of engagement
By Anthony Ryman
Many companies in the GCC are re-visiting their positioning and differentiation as part of their overall business strategy. With so many products and services on the market in
ever-increasing numbers, companies recognise that their brand identity is a shorthand to help customers.
Strong brands are based on understanding not just the literal and tangible of what people buy, but the more emotional aspects which are the basis of trust: what is the organisation's character, what does it stand for? Does this relates to my needs and aspirations? Why should I do business with you? What are the benefits over and above the price?
(see ArabAd July issue 2008 p.38) |
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MARK YOUR CALENDARS
If we can’t make Peace, at least celebrate it
Two months ago, ArabAd launched a regional poster design contest to commemorate the 50th anniversary of the Peace sign, and to celebrate Peace through creativity and the arts.
This initiative called upon designers, artists or anyone who wants to make his/ her voice heard, to draw, write, design or create a message of Peace, with only one rule that is to include the Peace sign in the poster design. Design is not meant to meet only a client’s commercial objectives, but also enhance our lives and the culture around us.
Posters are a significant part of the ArabAd Contest. They have the advantage of being street level, and in the public realm, whether in a shop window, on someone’s door front or in the public space, posters assert the ideal of community space and community voices in a concrete way. A poster should inform, stimulate, activate, expound, query, provoke, convince.
After receiving significant chunk of powerful peace posters, ArabAd is now preparing for a groundbreaking Peace show, scheduled on August 24th, 2008 at La Voile Beach in Rmeyleh, Lebanon.
Mark your calendars; this night shouldn’t be missed, especially by those involved or interested in design, graphics, art, craft, music, multimedia… any creative field.
The event will introduce a wide range of cultural diversity in the performing arts, a rich event programme to celebrate peace and announce a top ten line-up of winners.
Hundreds of artists and art lovers, representing our diverse communities, will thus unite in delivering a universal message of peace and understanding, and offering resistance and opposition to wars and violence through art, design and creativity.
International performers such as Feeding the Fish, renowned DJ’s, graffiti artists, jugglers, and entertainers will be coming to Beirut to perform in this unique celebration of Peace.
During the night, the posters submitted to the ArabAd Poster Contest will be exhibited for public display, and will be judged by a panel of well- recognised design figures who will award the top ten posters with valuable prizes.
The event will be organised by The Communication Zone, supported by Print Works, Art Lounge gallery, Mix Fm and Pikasso, and sponsored by Al Balad newspaper, The Daily Star and Time Out Beirut.
Stay tuned to Mix for further details, or log to arabadvertising.blogspot.com,
email: peace@arabadmag.com or call 00961-3- 04 25 82
(see ArabAd July issue 2008 p.48) |
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The Branding Museums
By Naseem Javed
All over the world, and particularly in GCC, with so many different meanings and perceptions of the word ‘branding’, it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past. Loose words like "economy" carry different meanings that speak differently to different people. To some, economy may refer to money, to others, it means jobs, while to some, it's the thing causing climate change. Hold it right there. Branding gets even more adventurous. To some it's about having a business card with psychedelic logo, all the way to polishing of doorknobs to improve image, while to others it's about getting ahead of the economy. So what's the difference between branding and economy? Now these are the terminology confusions that call for candid discussions.
(see ArabAd July issue 2008 p.50) |
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BankMed expands services
Bankmed, previously perceived as a corporate bank handling major local, regional and international client portfolios, has recently adopted a new strategic positioning that consisted of enlarging its scope of prospects to the retail sector. For the last couple of years, Mohammed Hariri, Chairman of the Board, had called on BankMed’s Communications department headed by Diala Choucair to liaise with the bank’s Retail Banking arm headed by Basil Karam, briefing the agency accordingly.
IB2’s marketing and creative teams have prepared two major campaigns released during the summer of 2007 to communicate the new positioning: ‘Understanding Your Needs.’ This multimedia campaign that rolled out on major media as TV, Outdoor, press, radio, etc., has received a very warm welcome on the local scene by consumers from various socio-economic belongings who have expressed curiosity about the retail products BankMed had to offer.
(see ArabAd July issue 2008 p.54) |
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Islamic Art, Advocacy For Peace
Mustapha Assad, Chairman and CEO of the Publicis Graphics Group of communication agencies, was invited for the third time in a row to be a keynote speaker at the opening ceremonies and a contributor to the round tables at the 2008 World Creativity Summit in Taipei.
The World Alliance for Arts Education (WAAE) objective is to contribute to the understanding of human creativity in the arts in relation to contemporary education, business, society and culture.
(see ArabAd July issue 2008 p.78) |
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