Media Manager – Ipsos MediaCT Kuwait
With an overwhelming growth and tremendous potential, internet is the new medium that is connecting the entire world.
A similar trend is being witnessed in Kuwait. However the online market has not been fully tapped in Kuwait. Time spent on the internet is higher than most other traditional mediums, but the media expenditure on online is not proportional to the time spent on it.
With the growth of the online business, is has become increasingly difficult to distinguish between a good and average website.
Ipsos - Gemius online audience measurement solution is the perfect answer, to an online solution which is long due. This is by far the most effective way to measure the online audience measure and traffic.
The three key objectives of Ipsos – Gemius solution are:
1. Understanding the socio-demographic profile of the website visitors.
2. Online behavioral characteristics of website visitors.
3. Reach of the website.
In addition to other main variables that benefit the publishers and the digital planners as well.
This below report was compiled using validated data from our Offline studies such as National Readership Survey 2012, ICT 2012 and other syndicated studies and also from our Ipsos -Gemius online study-October 2012.
This is the first time an online report of this magnitude has been created, which gives us a deeper understanding and insights on the online scene in Kuwait and MENA.