ArabAd is the only monthly English-language magazine specialising in communications, advertising, and marketing in the Middle East. First published in 1986, it is designed to bridge the information gap and has become over the past two decades, part of the essential reading of the many multinational communities, marketers, and people in the communication industry. From day one, ArabAd has had the aim of expanding the levels of quality and professionalism in our business. Renown for its controversial and challenging coverage of the industry, ArabAd covers a wide range of sections regarding the advertising and communications industry, tackling issues that include cover stories, awards, clients, media, marketing, research, advertising agencies, technologies, and people on the move. Provocative sections such as "Carte Blanche" and "Dirty Harry" are also part of ArabAd's distinguishing trademark. For all these reasons, ArabAd is a valuable tool for you, supplying the most up-to-date information and informed opinion about Arab advertising, marketing, and media. Distributed to over 15,000 key personnel in client companies, advertising agencies and the media, and professionals from various walks and businesses, ArabAd aims to be as rigorous and demanding in its approach as the elite to which it is addressed. Welcome to ArabAd.