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March 2014

Publisher's Letter
From Targeted Assassinations to SorceryCeltic druids are thought to be the first to have used crystals for the purpose of divination, a practise which...Read More >>
THE SAUDI MARKETRenowned for having tremendous media spending potential, KSA, according to communication experts, has not in recent years lived up to...Read More >>
La Tete Dans Les Etoiles Et Les Pieds Sur TerreAfter being appointed as MD for Leo Burnett Beirut, ArabAd talked to  Nada Abi Saleh to learn...Read More >>
Marketing Mash-up Marketing Mash-upPeter Fisk, explores the best new ideas in the world of brands, innovation and marketing $19 billion for WhatsApp...Read More >>
DMF Making its MarkDMF Making its MarkArabAd spoke with Najla Semaan Mazboudi, Managing Director and Owner of Dubai-based Spoton, the Media and Event management...Read More >>
Carte Blanche
Rising Above the Noise.Rising Above the Noise.People are looking for purpose and meaning in their lives and in their work. More people are looking for jobs...Read More >>