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article thumbnailPublisher's LetterApril 2016

What you see, is not what you get Time, for human beings, is linear considering its irreversible reality. Technology and innovation, which go hand in hand with this reality have, over time, introduc [ ... ]

article thumbnailCover Story Interview Ecstasy LabsApril 2016

Ecstasy Labs: a New Breed of Producers A new breed of producers has emerged representing a novel generation of producer/creator who seem to be at the forefront of reshaping the media landscape of tom [ ... ]

article thumbnailCover Story Virtual RealityApril 2016

Virtual Reality, The New Frontier Dubai, by Fayza Bjayou With the ever-evolving advances in technology and the corresponding growth interest from industry players, virtual reality (VR) is taking off [ ... ]

article thumbnailCover Story - Advertising and TV networkApril 2016

On the Relationship of Advertisers and TV networks Dubai, by Fayza Bjayou Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more e [ ... ]

article thumbnail Branding FitchApril 2016

Reconciling Local Identities with Global Culture Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid, Desi [ ... ]

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