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article thumbnailPublisher's LetterNovember 2015

When Tomorrow Comes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffe [ ... ]

article thumbnailInterview - Alex SaberNovember 2015

The Future Favours the Bold by: Alex Saber Chairman of SMG/ VivaKi MENA It is easy to get lost in the deluge of doomsday setups for the ‘traditional agency model’ unfolding on the pages of trad [ ... ]

article thumbnailInterview - Saad El ZeinNovember 2015

The New Face of Advertising by: Saad El Zein Chief Executive Officer – The Network Communication Group (TNG) The advertising industry that we are familiar with is swiftly changing. The question t [ ... ]

Interview - Hadim KhouryNovember 2015

The Butterfly Effect Last year, Procter & Gamble sold the bulk of its pet food business to Mars Inc. in a massive $2.9 billion transaction – on the heels of which it also dropped more than half [ ... ]

article thumbnailInterview - Filip JabbourNovember 2015

Jabbour: The Game Changer is in the Digital Space Media management Investment operation, GroupM, has set up its MENA Operation in Dubai with Filip Jabbour as CEO, leading the regional office.  Group [ ... ]

article thumbnailOpen Letter - Mounir HarfoucheNovember 2015

Dubai, the Multi-Faceted Emirate The article published in the UK’s The Telegraph on the 19th of October, 2015 entitled ‘Who in their right mind would want to visit Dubai’ by Alex Proud, resulte [ ... ]

article thumbnailOpinionNovember 2015

Technocalamity “…when the tsunami of free unlimited technologies makes organisations look increasingly outdated, the same tsunamis can quadruple innovative excellence and catapult into image s [ ... ]

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