Mindshare, which is part of WPP, has just launched a powerful new tool to track the performance of their brand’s campaigns – Mlive, a new instant insights mobile app for the MENA region.
chief executive Maurice Lévy is to stand down from the company in early 2017, over a year later than originally planned.
Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has added a new client to its office’s roster in Doha following a competitive challenging pitch.
Zenith has won the Electrolux business across the region.
Omnicom›s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review.
July August 2014