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May 2012 Issue

Publisher's Letters

In today’s world, it’s a certainty that brands will encounter numerous uncontrolled interruptions as they try to engage and persuade people....
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Communication works for those who work at it.
John Powell

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wofour54 Reaches Out to Taghreedat

twofour54 ibtikar has announced its support to Taghreedat, a major Arabic e-content community building initiative, ranked sixth most influential Arabic brand on Twitter.…

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LG-ONE REPRESENT LG ELECTRONICS

LG Electronics, the global specialist and technology innovator in home appliances, consumer electronics and home entertainment, has appointed LG-One as its new PR…

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Infosys and WPP unveils - Infosys BrandEdge

Infosys, the global consulting, outsourcing & technology leader, and WPP, the world’s largest communications services group, today unveiled Infosys BrandEdge in partnership with…

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Darwish holding partners with Ipsos

Darwish Holding, one of Qatar’s most established family business groups, partnered up with Ipsos to launch a new co-venture and…

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Eurobest Returns To Lisbon

The 5th Eurobest Festival of Creativity, one of Europe’s inspirational, learning and networking event for the advertising and communications industry and one of the largest annual…

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ZenithOptimedia Group Launches New Global Positioning

ZenithOptimedia Group, one of the world's leading global media agency networks, launched a new global strategic positioning, ‘Live ROI’. In addition the Group is unveiling a…

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May 2012

Publisher's Letter
	Give me Impact or Give me Death!In today’s world, it’s a certainty that brands will encounter numerous uncontrolled interruptions as they try to engage and persuade people. We need to better grasp the reality of clutter...

Management
	Becoming a Customer-Centric BusinessExtract from the new book “Customer Genius” by Peter Fisk including three additional case studies and roadmap to building a customer-centric business. This feature by world-renowned...

Outdoor
	Increasing Urbanisation, Digitalisation Main Drivers of Outdoor AdvertisingAdvertising has become an important part of the contemporary life in society due to the role it plays in the economy. It is no way different in Saudi Arabia, which...

Standards
	Horny or HungryThough there is no accounting for public taste, there exists a consensus related to communication quality and content, which most ad agencies and production houses agree upon and adhere to....

Who Did What
	"Call for Life" CampaignFor over 10 years, the Children’s Cancer Center Lebanon (CCCL) has been actively working to help children suffering from cancer. Their goal - to continuously provide those affected by the...

Conference
	The Creative Excellence ConferenceIn an attempt to lend insight into the regional creative industry, local production company Wonderful Productions, in collaboration with ALBA, AUB, and LAU brought together a host of advertising creatives...

Mobile
	15 Ways Mobile Will Change Our LivesThe GSMA’s Mobile World Congress 2012, held in Barcelona from Feb. 27-March 1, attracted a record-breaking 67,000 attendees. They represented network operators, mobile manufacturers and developers, along with many players...