Although Kuwait was not directly impacted by the onset of the ‘Arab Spring’ it certainly was not immune to feeling its ripple effects. Communications is an industry that is naturally sensitive to, and affected by consumer behaviour. The events that have swept over the Arab World in the past year have on the one hand had a stagnating impact on the economy, and on the other hand they have had a revitalising impact on people’s outlook and have created a new type of energy.

Those involved in communications and advertising in Kuwait have found this to be a challenging period...Read More >>