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article thumbnailPublisher's LetterJuly 2016

OOH’s Missed Opportunities and the Way Forward Researchers agree that human communication has existed for over 30,000 years, but text-based communication has only been around for 3,700 years. This  [ ... ]



article thumbnailCover Story - Interview - PikassoJuly 2016

The Road ahead for OOH Few, if any, adhere and employ international standards mandated by the rules governing the world of Out-of-Home advertising like Antonio Vincenti, Chairman & CEO of Pikasso [ ... ]



article thumbnailCover Story - Philip IssaJuly 2016

Are Signs Ahead Good or Bad? Philip Issa, Initiative Lebanon’s Managing Director, shares his view of the country’s Out-of-Home industry and discusses the many ways  be made to improve this secto [ ... ]



article thumbnailInterview - Nawaf FelembanJuly 2016

The Optimal Information Model Nawaf Felemban, CEO and Founder of Kasra talks with ArabAd about the unprecedented strides his company has been making in the field of Arabic content through the introdu [ ... ]



article thumbnailCampaign - Walid KanaanJuly 2016

The Stunts that Changed Things Forever TBWA\RAAD has always been renowned for the work they do in Lebanon and the region. This time though, with newly-appointed Chief Creative Officer Walid Kanaan at [ ... ]



article thumbnailAwards - Interview - Deb RyanJuly 2016

Inside the Midas Awards with Deb Ryan The Midas Awards for the World’s Best Financial Advertising announced the appointment of Deb Ryan to the position of Executive Director of New York Festivals M [ ... ]



article thumbnailAd TopJuly 2016

A Spirit of the Ages Celebrated Despite the ever-increasing crises  the Lebanese people managed to keep their spirit, lifestyle and joy, alive. All these elements usually only come out during what w [ ... ]



article thumbnailEventsJuly 2016

When Farid Chehab Speaks of Happiness and Creativity After the resounding success of his book, "Du Bonheur et des Idees", Farid Chehab, Honourary Chairman of Leo Burnett MENA, launched the book in En [ ... ]



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