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March 2015

Publisher's Letter
… And the Legacy Continues … And the Legacy ContinuesThe Kingdom of Saudi Arabia recently mourned the passing of King Abdullah bin Abdul Aziz Al Saud at the age...Read More >>
 
Special Report
Saudi Arabia Eyes the FutureImportant deliberations leading to unprecedented decisions have been made inside the halls of government and royal palaces for some time...Read More >>
Contest
As-Safir Makes Your Dreams Come True As-Safir Makes Your Dreams Come TruePress Ads Crafted for Year 2054 As-Safir, the Lebanese daily launched in 2014 a novel idea of a competition designed...Read More >>
 
Brands
How Can Middle Eastern Brands Go Global?  How Can Middle Eastern Brands Go Global?The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet...Read More >>
Viewpoint
From Specialists to Integrated AgenciesFrom Specialists to Integrated AgenciesThe Evolution of the Global Communications Landscape Synchronisation and integration are key words – for business processes and relationships. When...Read More >>
 
Ecents
In a ‘Court of Public Opinion’ at Antonine University, Joe La Pompe Denounces Plagiarism and FraudIn a ‘Court of Public Opinion’ at Antonine University, Joe...In the presence of a packed and enthusiastic audience, composed of students in advertising mostly from USEK, ALBA, LAU, LU,...Read More >>
Design
A Special Font for GazaA Special Font for Gaza“Because what has been written can never be erased,” the Gaza font came to be to assist in uncovering...Read More >>
 
Marketing
Automotive World: The Journey of Building the Brand SalienceAutomotive World: The Journey of Building the Brand SalienceIn this article, Mindshare  analyses the consumers’ long build-up process in the automotive category. Unlike the path-to-purchase surveys that look...Read More >>