The $35 billion merger between American-based Omnicom and France’s Publicis collapsed after a number of disputes destroyed plans to create the world’s largest advertising agency.
Johnson & Johnson has selected OMD to handle its U.S. media buying, a more than $1 billion account previously held by J3, Interpublic’s dedicated J&J unit. Media planning will remain under J3.
WPP agency Geometry Global has launched across the Middle East with a regional hub office in Dubai. The operation will be led by Nick Walsh who was named General Manager and will report directly to Pietro Leone, EMEA Chief Executive.
In a recent strategy to bring viewers a novel and more engaging entertainment experience, Grand Cinema’s, the largest and most visited chain of movie theaters in the Middle East, was re-branded.
ubai-based agency Spark* won the HARLEY-DAVIDSON account.